Ethical search engine optimization techniques produce enduring results. This does not offend any of the rules laid out by search engines as well. Below are some identified techniques that can be considered as SPAM and should not be employed in any way:

• Generation of automatic doorway pages
• Masking or cloaking and creating false redirects
•  Keyword stuffing
•  Hidden text and links
•  Employing of pages that contain irrelevant words or phrases
•  Publishing of duplicated content on multiple pages
•  Misspelled names of well-known websites
•  Centralized link farms
•  Other methods employed that do not do any good whatsoever, but only to trick search engines

While you may be able to get high rankings by using such techniques, these are only short-lived. You are only asking for your site to be tagged and banned by search engines altogether. Remember, ethical search engine optimization is always winning and always leading to the foundation of symbiotic relationships.

Winning should be in the sense that the search results would provide pages with high quality, easy to understand, and relevant topic to the visitors. If visitors would search for “green widgets”, they will get a page containing all sorts of information about green widgets. As a website owner, you will get a steady stream of quality visitors who are interested in what your website has to offer. And this is the key to quality search engine optimization.

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Source: http://www.content-graphics.com
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